What You Need to Know
Understanding Your Assignment
Before you begin looking for information you should make sure you understand your assignment. Some good questions are:
- How many pages?
- How many sources?
- What kinds of sources?
- What format?
Your professor is your best resource to answer these questions.
Let's Get Started
There is no one definitive way for doing business research on a particular company. The approach that you take and the resources that you use will depend on the type and amount of information that you have to start with, as well as the type and amount of information that you wish to end up with.
When conducting company research, one of your first steps should be determining what type of company you are researching. Is it public or private? Is it an international company? Is it a nonprofit?
Once that is determined, you can better direct your research.
Public companies will have the most abundant information available for you.
Private companies are not required by law to disclose as much information about themselves, so some information is harder to find.