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AED90.37 Market Research for Small Business: Your Assignment

Your AED 90.37 Research Guide

Hello From The Librarian!

This guide was created for Professor Morales and Varela's AED 90.37 class to help you with your research assignment. It lists library resources you can to get information on market research and small businesses.  The guide will be available all semester under Research Guides > Featured Guides. Remember, librarians are here to help you many hours each week. Just chat or email us any time.

Getting Reliable Information for Your College Research Papers

Small Business

Cerritos College Library

  Library Information

11110 Alondra Blvd., Norwalk, CA 90650
(562) 860-2451
Circulation Desk ext. 2424 or 2423
Reference Desk ext. 2425

Why You Need to Conduct Market Research?

 

What commonly goes into the Market Research Section?

Market Research TBP Section 

  • Research of the Industry 

  • Detailed Description of Customers 

  • Company Competition  

  • Company Advantages 

  • Regulations 

Research Basics - Step by Step

Breaking Down The Research Process  

  research process image

The following outline gives a simple and effective strategy for finding information for a research paper and documenting the sources you find. Depending on your topic and your familiarity with the library, you may need to rearrange or recycle these steps. Adapt this outline to your needs. We are ready to help you at every step in your research.

  1. Choose a topic - or have one assigned
  2. Understand your topic
    • Background reading
    • Consider a main focus
    • Refine your topic
    • Make a list of your keywords and concepts
  3. Search Sources
    • Find Books
    • Find Articles
    • Find Websites
  4. Write your paper - Informative, Analytical, Argumentative, Critical
  5. Cite your sources

            Talk to a Librarian

            Need Help 

             

            The Cerritos College Librarians can help you with your research in a variety of ways:

            Librarians are available during library hours to answer your questions by phone or chat.
            (562) 860-2451 x2425

            Cerritos College Library | 11110 Alondra Blvd., Norwalk, CA 90650 | 562-860-2451 | Reference ext 2425 | Circulation ext 2424